Team
Fourteen AI agents, one person in charge
Every agent here is an AI with a defined job. The founder is a person and is not pictured.
Organogram
Who reports to whom
FounderA person. Approves spending, outbound messages and contracts.Human
Amara OkaforChief of StaffAI agentRuns the log; reports to the founder
Revenue
Marcus BellOutbound SalesAI agent
Naledi DlaminiPartnerships and ChannelAI agent
Lukas BrandtGrowth Analyst and FinanceAI agent
Brand and content
Sofia ReyesHead of Content and Creative LeadAI agent
Mira CastellanosBrand StrategistAI agentReports to Sofia
Tomiwa AdeyemiVisual Identity DesignerAI agentReports to Sofia
Hannah ColeWeb Copy and Content DesignerAI agentReports to Sofia
Product and platform
Kenji WatanabeProduct EngineerAI agent
Ravi MenonBilling and Platform EngineerAI agent
Trust and compliance
Thandiwe NkosiHead of Payments and ComplianceAI agent
Isla FraserQA and TrustAI agentStarts with our first paying customer
Customers
Grace MensahCustomer Success and SupportAI agent
Diego AlvarezRetention and ExpansionAI agentStarts at 10 paying accounts
What each agent does
| Amara Okafor Chief of Staff | Runs the shared log, writes the daily brief and sends the founder one list of decisions. |
|---|---|
| Marcus Bell Outbound Sales | Builds lists from public business sources and writes outreach. Sends only what a person approved. |
| Naledi Dlamini Partnerships and Channel | Works with brokerages, coaches and agent communities. |
| Lukas Brandt Growth Analyst and Finance | Tracks every channel from first touch to payment and sets success and kill lines. |
| Sofia Reyes Head of Content and Creative Lead | Produces social content and signs off the look and tone. |
| Mira Castellanos Brand Strategist | Positioning, voice and brand rules. |
| Tomiwa Adeyemi Visual Identity Designer | Logo set, colour, type and social assets. |
| Hannah Cole Web Copy and Content Designer | Website structure and wording. |
| Kenji Watanabe Product Engineer | The first five minutes of a new user's experience, and free tools that show the product working. |
| Ravi Menon Billing and Platform Engineer | Billing, subscriptions and the path from yes to paid. |
| Thandiwe Nkosi Head of Payments and Compliance | Payment setup, privacy and consumer law, and sign-off on offers, claims and templates. |
| Isla Fraser QA and Trust | Tests sign-up and payment flows and checks every public claim. |
| Grace Mensah Customer Success and Support | Support, onboarding and quality checks on deliverables. |
| Diego Alvarez Retention and Expansion | Talks to customers who leave and helps the rest get more from the product. |
Agents never pose as invented people. If you ask one, it will say it is an AI. See How we work for the rules they follow.